Vidsy + Invisalign
Smiles For Miles 😁
During this campaign you supported 8 creators.
⚽️ The Goal
This campaign is all about giving Mom the confidence in Invisalign to transform her teen’s smile.
We’ve leveraged before-and-after comparisons, product images and some tailored messaging to paint a vivid picture: Invisalign is the best solution for giving teens the smiles they’ll be proud of.
⭐️ The Creative
Within each piece of content we’ve tapped into some of the core Invisalign propositions as well as pushing the following key points:
TRUST 👍 - One of Mom’s key barriers is that she doesn’t trust us yet. Each piece of content helps push towards giving her a reason to believe and know that we can get the job done.
RESULTS ✅ - We have to ensure the product works and the before and afters we’ve incorporated help communicate this very quickly.
SOCIAL PROOF 🤑 - 8 million smiles can’t be wrong therefore some pieces emphasized just how many lives the brand has transformed.
📱 Placement
Targeting Pinterest, we wanted to make sure we tapped into platforms and consideration best practices.
RECOGNIZABLE - The Invisalign logo is featured prominently in each piece of content, while messaging and visuals are consistent with past portrayals of the Invisalign identity.
FOCUSED - Invisalign aligners and transformed smiles are front and center.
IMPACTFUL MESSAGING - Each piece of content features prominent and powerful messaging to cut through the clutter and tell the Invisalign story.
The Content
When referencing content, please use the code (E.g. EBQ_9383)
Delivery & Next Steps:
All images and videos are 2:3 (optimized for Pinterest)
You can select 8 Pins.
Please note: When referencing content please use code (E.g. WKR_3971)