Vidsy + Google
Q3 Incentive
The Goal
Drive sign-ups of new SMB customers for Google Ads during the spend match incentive period.
The Direction
We used a HOOK-LINE-SINKER approach with a variety of messaging combinations to communicate the core components of the offering:
Business impact: grow their business by reaching more customers online
Trust: by committing a £120 spend match, Google are working with them to succeed
Availability: Limited time offer motivates action in the immediate or near future
Considerations
We’ve made sure we tap into placement and creative best practices:
Brand - bold, upfront presence through branding and photographic elements
Context - relevancy through complimentary visuals and compelling messaging
Messaging - leading with offer and/or a clear business benefit or objective
To-The-Point - succinct and punchy to avoid ambiguity
The Content
You have 12 x videos and 4 x stills to choose from 👇
Delivery & Next Steps:
You can choose:
4 x 9:16 videos
4 x 4:5 videos
2 x stills
Please note: When referencing videos please use the code (E.g. WMCR_0570)
Following selection, you have two rounds of feedback to capture any required changes, such as pacing, branding tweaks or copy edits. Please ensure this is consolidated feedback with internal stakeholders