Vidsy + HP
Game Time
During this campaign you supported 9 creators.
✅ The Objective
This campaign is all about spreading the word that HP offers the very best gaming PCs out there — with the specs to prove it.
We’ve leveraged vibrant product assets, distinct branding and premium motion graphics to paint a vivid picture: HP has the gaming machines that true gamers need.
⭐️ The Creative
We’ve created content across three tracks: Omen 15, Omen 30L and HP Pavilion.
Across all tracks, we’ve used the computer’s longform video as a guide, but with the following differences:
📱 Mobile-First: We’ve reengineered the structure to optimize for mobile first
🧠 Creative Variance: We’ve revamped key visuals to ensure differentiation with the originals
👩💻 Tech-Led: We’ve showcased the computer’s tech specs and brought them to life by pairing them with stunning visuals
📱 The Placements
Targeting Facebook, Instagram and Twitter, we made sure to tap into the platforms’ best practices and considerations for each format.
Recognizable: The HP and Omen logos are featured early and prominently in each piece of content, while messaging and visuals are consistent with past portrayals of the brand identity.
Focused: Each video is consumable, direct and easy to digest in a news feed or story.
Impactful: Each piece of content features powerful, unique visuals to cut through the clutter and tell the HP and Omen story.
The Content
When referencing content, please use the code (E.g. SEFH_3083)
Delivery & Next Steps:
All videos are 9:16, and will also be optimized for 4:5 and 16:9
All videos are temporarily in all English, but will be localized for German
Please select 1 video from each showreel (3 in total), and provide your first round of feedback, by Friday (July 24th)
Please note: When referencing content please use the video code (E.g. SEFH_3083)