Vidsy + Herbal Essences
All Natural
During this campaign you supported 13 creators.
✅ The Goal
This campaign is all about establishing Herbal Essences bio:renew as the the stand-out natural hair care option.
We’ve leveraged video footage, product images and perfectly paired audio to paint a vivid picture: Herbal Essences has the only product you need for sustainably sourced, hydrated hair.
⭐️ The Creative
The content we’ve created is all centred around the three pillars of the product: potent aloe 🍃sulphate-free 💆♀️and maximum hydration 💧
THE GLORY OF ALOE - We demonstrate how bio:renew’s origins lead to naturally refreshed hair.
ALOE BOMB - We immediately tie Herbal Essences’ potent aloe to naturally vibrant hair.
NATURALLY HYDRATED - We take a slightly different approach to focusing on shots of the product in action.
📱 Placement
Targeting a television audience, Facebook and Instagram, we wanted to make sure we tapped into platforms and consideration best practices.
SOUND-ON 🔉- For our TVC, we’ve paired a stunning visual narrative with a voiceover track that resonates.
RECOGNIZABLE - The Herbal Essences logo is featured prominently in each piece of social content, while messaging and visuals are consistent with past portrayals of the brand identity.
FOCUSED - Each social video is consumable, direct and easy to digest in a news feed or story.
IMPACTFUL MESSAGING - Each piece of content features prominent and powerful messaging to cut through the clutter and tell the Herbal Essence story.
The Content
When referencing content, please use the code (E.g. EBQ_9383)
Delivery & Next Steps:
The TVC video is 16:9, and the social assets are 9:16 (and will also be formatted to 4:5)
Please select 7 videos (1 TVC and 6 social) and provide your first round of feedback by EOD today (March 18).
Please note: When referencing content please use code (E.g. WKR_3971)