Vidsy + Henkel
Right Guard
The Goal
To communicate to consumers the strong claims across the Right Guard range of products by utilising no-nonsense creative that leaves a lasting impression that means Right Guard will be the next product of choice.
The Direction
Within this brief we explored two distinct creative directions to ensure variety within the content - impactful copy complimenting product imagery:
Get Results - bold statements speak the loudest with strong product recognition and even stronger claims at the forefront
24 - no-nonsense, punchy creative delivering one impactful message alongside the product - 24 hour odor protection!
Considerations
Focussing on Amazon Video Search Ads, we’ve made sure we tap into platform and creative best practices:
Brand - strong brand and proposition presence
Impact - product or message prominently within the first second
Focussed - clear and concise messaging around key selling points
The Content
You have 6 great videos to choose from 👇
Delivery & Next Steps:
You can choose 1 videos:
Please note: When referencing videos please use the code (E.g. ACEE_2391)
Following selection, you have two rounds of feedback to capture any required changes, such as pacing, branding tweaks or copy edits. Please ensure this is consolidated feedback with internal stakeholders
Once we have sign-off on the asset we'll work on iterations