Vidsy + Hearthstone
Kasparov Bumper
🎯 Objective
AWARENESS
Create a :05 - :06 second ‘bumper’ that hooks the audience in to continue watching the Kasparov documentary.
🎨 Direction
Within this bespoke Vidsy production, we’ve worked with select Vidsy Creators to produce enticing, intriguing, compelling establishing moments for the Kasparov documentary.
We know our audience will be watching the first 5-6 seconds, so it’s our job to make them want to watch more. A few key considerations we took for the production:
👊 Ensuring Kasparov is the focus - he’s our hero
🎮 Reveal the game - important we build awareness
😱 Build intrigue with the audience - create suspense to maximise retention
The two routes we explored within the production were:
Kasparov’s Journey - use a compelling Kasparov quote (there are many!) alongside a burst style edit
Head-to-head - focus on the crescendo of the piece, the battle with Slysssa
📮 Delivery
As discussed via email, we’re unable to implement the edit onto the Avid project files supplied. So let’s align on the best way to deliver the final edit.
Delivery & Next Steps:
Select the video/s you’d like to proceed with from the showreel above.
Following selection, you have 2 rounds of feedback on your selected videos.
Provide feedback on the videos to Vidsy on Tuesday 23rd November
Vidsy to action feedback and re-supply on Wednesday 24th November
*Final videos to be delivered on Monday 29th November
*any delays with feedback/approvals will affect our final delivery date & additional costs will occur