Vidsy + Google Play
Just the thing for you ❤️
During this campaign you supported 10 creators.
⚽️ The Goal
With this campaign we want to drive revenue from New Paying Users and Reactivated Paying Users on Google Play.
⭐️ The Creative Direction
2020 has meant many have formed a closer bond with their phone. With sky-high screen time, our target audience has a real appetite for more quality content and things that will positively impact their day to day.
With this campaign, we’re positioning Google Play as the ultimate destination for all things entertaining and useful to truly enhance every moment of our audience’s day.
To inspire them, we want to showcase this endless supply of games, apps, audiobooks and movies that we’re confident will satisfy their infinite hunger for more content...
📱 Placement
We’ve outlined some best practices that we’ve incorporated into the content to make sure it doesn’t just look good but it’s also effective:
Frame 0 approach 🔥 - Compelling visuals that grab attention right from the off and push the key offer.
Compelling Branding 🙌 - The Google Play branding is featured prominently in each piece of content, while messaging and visuals are consistent with past portrayals of the brand identity.
Reduced Complexity 😎- Each video is consumable, direct and easy to digest.
The Content
When referencing videos please use the code (E.g. EBQ_9383)
Delivery & Next Steps:
Please select:
4 X TAP videos - Based on selected content we will then create:
1 x TAP STATIC END CARD
1 x STATIC COMPANION BANNER
4 X Social Placement videos - Based on selected content we will then create:
4 x SOCIAL PLACEMENT STATICS
Please note: When referencing videos please use the code (E.g. WKR_3971)