Vidsy + Google
Google Ads
The Goal
Drive downloads of the Google Ads app amongst existing Google Ads customers through compelling content showcasing app benefits and the credit offer.
The Direction
Within this brief we explored two creative directions to inform our content - utilising impactful copy and illustrative assets:
Less-is-more - channeling this mindset we’ve seen the most simple of executions can easily be the best performing
No-brainer - showcasing the clear benefits of using the app alongside the £50 free ad credit offer
Considerations
We’ve made sure we tap into placement and creative best practices:
Brand - bold, upfront presence through branding and illustrative elements
Context - relevancy through simple visuals and compelling messaging
Messaging - clear and concise in a quick and effective way
The Content
You have 9 x videos and 7 x stills to choose from 👇
Delivery & Next Steps:
You can choose:
4 x videos
4 x stills
Please note: When referencing videos please use the code (E.g. IMZV_5258)
Following selection, you have two rounds of feedback to capture any required changes, such as pacing, branding tweaks or copy edits. Please ensure this is consolidated feedback with internal stakeholders