Vidsy + Gillette
Good Start
The Goal
Drive brand affinity for Gillette as an integral part of men’s morning routines, utilising the Good Mornings Start with Gillette proposition.
The Direction
Within this brief we explored 2 creative routes to ensure variety within the content and messaging across 6s & 15s durations - utilising a mix of TVC soundbites, product stills and core messaging:
RESET YOUR ROUTINE - highlighting one select soundbite from the TVC with accompanying motion type and product
RESET YOUR ROUTINES - highlighting multiple soundbites from the TVC with accompanying motion type and product
Considerations
For all content we’ve made sure we tap into a number of best practices:
Brand - strong brand & product presence throughout
Impact - landing a core message early
Consumable - easily digestible and engaging within the feed
Focussed - clear and concise messaging
The Content
You have 6 x 6sec and 4 x 15sec videos to choose from 👇
Delivery & Next Steps:
You can choose:
3 x 6sec
2 x 15sec
Please note: When referencing videos please use the code (e.g.DRRJ_8107)
Following selection, you have two rounds of feedback to capture any required changes, such as pacing, branding tweaks or copy edits. Please ensure this is consolidated feedback with internal stakeholders