Gatorade Content Presetation
The Goal
Knowing that multiple assets across multiple placements helps the overall campaign performance we were keen to continue the strong work from Gatorade across the IG stories platform.
Keep It Safe…
Recutting for stories
Replicate the feed visuals
Add in VO for a majority sound on audience
Extend the duration to match VO and increase awareness
Experiment More…
More playful in stories
Using strong brand colours
Integrating product in a playful way
Keeping the tempo high
Recutting with YouTube…
Extra context + content
Including more of the narrative
More impact with product in use
More shots promotes more variety
⭐️ Full Content Showreel ⭐️
Delivery & Next Steps:
Please select your 3 favourite videos from the selection above
Please refer to any videos using the Vidsy video code (e.g. QPFP_4270)
Following selection, you have two rounds of feedback to capture any required changes, such as branding tweaks or copy edits.