Vidsy + Garnier Nutrisse
Do It Like Davina
The Goal
Leverage Ambassador Davina’s iconic shade change to inspire viewers to colour their own hair and encourage them to try on colours and find their perfect natural-looking shade.
The Direction
Within this brief we explored 3 creative routes to ensure variety within the content and messaging - utilising a mix of Davina clips and soundbites, product and core messaging:
Getting older, more greys - communicating that Nutrisse can give you up to 100% grey coverage
Thinking about shades - encouraging the audience to find the perfect, natural-looking shade for them
Maintaining natural, healthy and nourished hair - letting the viewer know that nourished hair means better colour
Considerations
For all content we’ve made sure we tap into a number of best practices:
Brand - strong Davina, brand & product presence
Impact - landing a core message early
Consumable - easily digestible and engaging within the feed
Focussed - clear and concise messaging
The Content
You have 9 great videos to choose from 👇
Delivery & Next Steps:
You can choose 4 videos:
3 x 9:16
1 x 16:9
Please note: When referencing videos please use the code (E.g. TBVK_4803)
Following selection, you have two rounds of feedback to capture any required changes, such as pacing, branding tweaks or copy edits. Please ensure this is consolidated feedback with internal stakeholders
Once we have sign-off on the assets we'll work on formatting for other placements