Vidsy + GARNIER
OLIA & NUTRISSE
The Goal
Empowering consumers to colour their hair at home with Garnier Olia & Nutrisse colourants. Success will be measured by VTR & CTR.
Below are the different ways we approached the content and a summary of the routes we explored:
1️⃣ FULL HEAD “Slimmed down tutorial” - for an audience who are salon users and have never applied it at home and don’t know where to start.
2️⃣ FULL HEAD “One Tip” - for an audience who have bought at home hair colour, but don’t know how to apply it at home.
3️⃣ ROOTS TOUCH UP “Slimmed down tutorial” - for an audience who are salon users and have never applied it at home and don’t know where to start.
4️⃣ BREADTH OF SHADE (Olia) - Emphasis on the wide breadth of shades that Olia has available.
5️⃣ BREADTH OF SHADE (Nutrisse) - Emphasis on the wide breadth of shades that Nutrisse has available.
Best Practice
We’ve outlined some of the key social media best practices that we’ve incorporated into the content to make sure it doesn’t just look good but it’s also effective:
👌Branding 👌- The Olia & Nutrisse branding has been injected through each content to increase brand recall/recognition
🏃♂️On-the-go content 🏃♂️- All content delivers the message in a short amount of time and brings core message, hook or Product within the first 3 seconds.
📈Creative Variance 📈- Each piece is unique meaning it's perfect for testing to understand what is engaging with consumers to influence future content.
🔇Sound Off 🔇- Content can be understood with sound off, however delights with sound on through the use of audio tracks that complement the animation style of the video.
The Scope
5 videos x 2 formats
9:16 for Facebook & Instagram stories
4:5 for Facebook & Instagram feed
Delivery & Next Steps:
Please select your favourite 5 videos from, using the asset reference code (E.g. NGNL_XXXX)
The videos are currently in 9:16 format, optimized for Stories.
Following selection, you have 2 rounds of feedback on your selected videos.
Once amended we will proceed to formatting for an overall delivery of 10 videos.
The content…
You have 17 great videos from the variations below 👇