Vidsy + L’Oreal Paris
Full Resist
The Goal
The raise awareness and support the launch of Elseve Full Resist by promoting the new hair rebuilding products and routine for 2 x less hair on the brush.
The Direction
Within this brief we explored 2 creative routes to ensure variety within the content and messaging - utilising a mix of TVC, stills, product and core messaging:
REBUILD - focussing on the core campaign message and benefit of 2 x less hair on the brush
ROUTINE - visualising the simple step-by-step approach of the workout routine for your hair - guiding the audience on how to strengthen their hair with FULL RESIST.
Considerations
Focussing on Pinterest, we’ve made sure we tap into platform and creative best practices:
Brand - strong brand and product presence - nothing that doesn’t showcase Elseve & Full Resist
Context - relevancy through visuals and messaging bring the brand and product to life and give the audience context
Messaging - clear and concise in a quick and effective way
Impact - landing a core message within the first 3 secs
The Content
You have 6 great videos & 6 stills to choose from 👇
Delivery & Next Steps:
You can choose:
2 x videos
4 x stills
Please note: When referencing videos please use the code (e.g.PUNQ_9192)
Following selection, you have two rounds of feedback to capture any required changes, such as pacing, branding tweaks or copy edits. Please ensure this is consolidated feedback with internal stakeholders