Vidsy + Mountain Dew
Fuel The Squad
The Goal
Drive awareness of the DEW x PUBGM on-pack promotion to win exclusive in game gear and encourage viewers to visit DEWSQUAD.COM.
The Direction
Within this brief we explored 2 creative routes to ensure variety within the content and messaging - utilising the core campaign visuals and a mix of Dew graphics:
DEW x PUBG - transporting the audience to and from the PUBG world.
IMMERSION - an immersive motion poster style video, impactful and engaging
Considerations
Across all content we’ve made sure we tap into a number of best practices:
Brand - strong brand & product presence
Impact - landing a core message or proposition within the first 3secs
Consumable - easily digestible and engaging
Focussed - clear and concise messaging
The Content
You have 8 great videos to choose from 👇
Delivery & Next Steps:
You can choose 2 videos
Please note: When referencing videos please use the code (E.g. ACMC_8663)
Following selection, you have two rounds of feedback to capture any required changes, such as pacing, branding tweaks or copy edits. Please ensure this is consolidated feedback with internal stakeholders
Once we have sign-off on the assets we'll work on formatting for other placements