Vidsy + Finish
Water Saver
During this campaign you supported 8 creators.
✅ The Objective
This campaign is all about establishing Finish Quantum Ultimate as the ultimate detergent to help consumers save water by enabling them to skip the pre-rinsing step of dishwashing.
We’ve leveraged strong visual assets and premium motion graphics to paint a vivid picture: Finish Quantum Ultimate doesn’t only help you create a better environment — it cleans your dishes better than any other product.
⭐️ The Creative
We’ve created content bucketed into two distinct tracks:
💧Water Saver: This route leads by establishing the need for Finish Quantum Ultimate’s social good — the water-saving message — before showcasing the product benefit.
🧼Next-Level Clean: This route leads with Finish Quantum Ultimate’s efficacy and effectiveness — a direct appeal to those who want the best product their money can buy.
📱 The Placement
Targeting YouTube, we made sure to tap into the platform’s best practices and considerations for each format.
Quick Hook: Special emphasis in placed on the first 5 seconds, front-loading our branding and hook message.
Recognizable: The Finish logo and product image are featured early and prominently in each piece of content, while messaging and visuals are consistent with past portrayals of the brand identity.
The Content
When referencing content, please use the code (E.g. EBQ_9383)
Delivery & Next Steps:
All videos are in 16:9, optimized for YouTube TrueView for Action
Please select 2 videos from each showreel (4 total), and provide your first round of feedback, by tomorrow (13th August) in preparation for our Feedback Call.
Please note: When referencing content please use code (E.g. WKR_3971)