Vidsy + Duolingo
Summer School
During this campaign you supported 8 creators.
✅ The Objective
This campaign is all about showing how Duolingo is the best way to make this summer your most productive one yet.
We’ve leveraged influencer content and slick animation treatments to paint a vivid picture: Your downtime adds up, and Duolingo helps real people make the most of it.
⭐️ The Creative
You’ll find the following key elements present throughout all content, which are central to the core Duolingo proposition:
Human - With our influencers’ personalities leading the charge, all content feels distinctly friendly and approachable.
Empowering - At the heart of the Duolingo proposition is the empowerment to learn anytime, anywhere.
Social Proof - 300 million learners can’t be wrong, and so we’ve crafted some messaging and visuals to reinforce this proof.
📱 The Placement
Targeting Pinterest, we wanted to make sure we tapped into the platform’s best practices and considerations:
Recognizable - The Duolingo logo is featured prominently in each piece of content, while messaging and visuals are consistent with past portrayals of the brand’s identity.
Focused - Our influencers and the Duolingo branding is front and center.
Impactful - Each piece of content features prominent and powerful messaging to cut through the clutter and tell the Duolingo story.
The Content
When referencing content, please use the code (E.g. EBQ_9383)
Delivery & Next Steps:
All content is 2:3 (optimized for Pinterest)
Please select 2 videos and 4 images and provide your first round of feedback by EOD Today (May 22).
Please note: When referencing content please use code (E.g. WKR_3971)