Vidsy + Dreamies
All It Takes Is A Shake
During this campaign you supported 12 creators.
⚽️ The Goal
With this campaign we want to encourage trial of Dreamies and prove that now (and anytime you want affection) is the perfect time to be treating your cat.
⭐️ The Creative Ideas
Within this brief we explored 2 different creative executions:
👉 Where is my treat? - With this idea, we bring to life the most cheeky and funny thoughts of a cat when they see a bag of Dreamies.
👉 A fun-filled treat - With this idea we hero the brand assets and create a series of lighthearted animations that push the key USPs in a funny way and explains the audience WHY Dreamies is the most irresistible cat treat on the market.
📱 Placement
We’ve outlined some of the key social media best practices that we’ve incorporated into the content to make sure it doesn’t just look good but it’s also effective:
Recognizable - The Dreamies branding is featured prominently in each piece of content, while messaging and visuals are consistent with past portrayals of the brand identity.
Digestible - Each video is consumable, direct and easy to digest in a news feed or story.
Creative Variance - Each piece is unique meaning it's perfect for testing to understand what is engaging with consumers to influence future content.
The Content
When referencing videos please use the code (E.g. EBQ_9383)
Delivery & Next Steps:
All videos are 9:16 and 16:9
You can select 6 videos (3x 9:16) (3x16:9)
Please note: When referencing videos please use the code (E.g. WKR_3971)