Vidsy + DORITOS
FLAMIN’ HOT
The Goal
To create social first content to support the launch of all new Flamin’ Hot Tangy Cheese Doritos across European markets.
The Direction
Within this brief we explored two distinct creative directions to ensure variety within the content:
Tell Me Quickly - creating shorter social edits of the TVC whilst staying true to the narrative
Loop Me - utilising short sections of the TVC or product to create impactful, immersive and engaging content
Considerations
Focussing on Snap Story Ads, YouTube (TrueView), Instagram Stories, we’ve made sure we tap into platform and creative best practices:
Brand Identity - strong brand presence throughout
Consumable - each video is impactful, easily digestible and engaging throughout
Messaging: clear and concise in a quick and effective way
The Content
You have 21 videos to choose from 👇
Delivery & Next Steps:
You can choose:
Snap Story Ads x 3
YouTube (TrueView) x 3
Instagram Stories x 5
Please note: When referencing videos please use the code (E.g. JKVK_9789)
Following selection, you have two rounds of feedback to capture any required changes, such as pacing, branding tweaks or copy edits. Please ensure this is consolidated feedback with internal stakeholders
Once we have sign-off on the assets we'll work on reformatting for other placements