Vidsy + DORITOS
AMPED UP
The Goal
To increase awareness and purchase consideration of Doritos Flamin' Hot Nacho and Cool Ranch flavors.
The Direction
Within this brief we explored two distinct creative directions to ensure variety within the content:
MORE FLAVA - introducing the two new flavors and letting the audience know the original flavors have been upped a notch
HOT or NOT? - showcase the new flavors and encourage the audience to consider if they want to burn it up or cool it down?
Considerations
Focussing on Instagram Stories, we’ve made sure we tap into platform and creative best practices:
Brand - strong brand & product presence from the off
Consumable - each video is impactful, easily digestible and engaging
Messaging - clear and concise in a quick and effective way
The Content
You have10 videos & 3 stills to choose from 👇
Delivery & Next Steps:
You can choose:
Stories x 3
Stills x 1
Please note: When referencing videos please use the code (E.g. KIJZ_3055)
Following selection, you have two rounds of feedback to capture any required changes, such as pacing, branding tweaks or copy edits. Please ensure this is consolidated feedback with internal stakeholders
Once we have sign-off on the assets we'll work on reformatting for other placements