Vidsy + DAWN
Spray - Wipe - Rinse
The Goal
Drive awareness around the innovative Dawn Powerwash Spray product & through a scaled creative production across moments with creative connect (e.g. summer BBK, Thanksgiving, Christmas). We’ll be looking at Reach, freq, impressions and engagement rate.
Below are the different ways we approached the content and a summary of the routes we explored:
1️⃣ PROBLEM SOLUTION - "Problem/Solution" approach. On the top we feature the problem with a lifestyle image & on the bottom we feature the solution (product & tagline).
2️⃣ IMMERSION - Immerse the viewers into the moment by placing in front, center & full screen the lifestyle imagery.
Note:
Best Practice
Targeting Pinterest, we wanted to make sure we tapped into the platform’s best practices and considerations:
⭐️ Recognizable ⭐️ The Dawn product & logo is featured prominently in each piece of content, while messaging and visuals are consistent the brand’s identity, to increase brand/product recognition & recall
🎯Focus 🎯 Place the product as the focal point of the Pin within a context that clearly shows how to use your product
👌 Relevant👌 Align to life, seasonal and everyday moments throughout the year .
📝Text overlay 📝- Bold and clear use of text overlay so the Pin stands out in-feed
The Scope (8 Pins total)
BBQ Season - 2 pins
9:16
Thanksgiving - 2 pins
9:16
Christmas - 2 pins
9:16
“Always on” - 2 pins
9:16
Delivery & Next Steps
Please select your favorite 8 Pins from, using the asset reference code (E.g. NGNL_XXXX)
The videos are currently in 9:16 format, allowing additional vertical space.
Selection/feedback by EOD Friday 19th.
Following selection, you have 2 rounds of feedback on your selected Pins.
The content…
You have 16 great Pins from the variations below 👇