Vidsy + OIKOS
EMBRACE THE DREAM
🎯 Objective
CONSIDERATION
Whilst media will be optimized toward Reach & Frequency, ultimately we’re looking to drive sales of OIKOS
🎨 Direction
With this content we want to transport the viewer for a few seconds to a world of taste and texture with Oikos. Using the TVCs focused on the beautiful food settings we focus in on the product, texture and flavours and bring them to life in the social setting. Below are the different ways we approached the content and a summary of the routes we explored:
TASTE & TEXTURE // OIKOS 11% - Focus on landing close up creamy Oikos shots upfront and showing the wider context of dishes that will excite our tastebuds.
SNACKING // OIKOS 2% & PINEAPPLE - Focus around the multitude of different snacking options that you can have with OIKOS. This is about showcasing variety.
COOKING // OIKOS 2% - Focus on OIKOS as a key ingredient as part of a meal. Showcasing it as part of the Dahl recipe.
Best Practice
We’ve outlined some of the key social media best practices that we’ve incorporated into the content to make sure it doesn’t just look good but it’s also effective:
👌Branding 👌- The Oikos branding has been injected through each content, knowing that it shouldn't be the focus.
🎯Focus 🎯- All content delivers the message in a short amount of time and brings product, core message or hook within the first 3 seconds.
📈Creative Variance 📈- Each piece is unique meaning it's perfect for testing to understand what is engaging with consumers to influence future content.
🔇Sound Off 🔇- Content can be understood with sound off, however delights with sound on through the use of audio tracks that complement the animation style of the video.
The Scope
TASTE & TEXTURE // 2 videos x 2 formats
9:16 for FB + IG Stories
4:5 for FB + IG In-Feed
SNACKING // 2 videos x 2 formats
9:16 for FB + IG Stories
4:5 for FB + IG In-Feed
COOKING // 2 videos x 2 formats
9:16 for FB + IG Stories
4:5 for FB + IG In-Feed
Delivery & Next Steps:
Please select your favorite 6 videos from, using the asset reference code (E.g. NGNL_XXXX).
The awareness videos are currently in 9:16 format, optimized for Stories.
Following selection, you have 2 round of feedback on your selected videos. The first feedback is due by EOD Thursday
Once amended we will proceed to formatting (4:5)
Finally, we’ll generate the 12 French languages for an overall delivery of 24 videos.
The content…
You can select 6 videos from the showreels below 👇
Taste & Texture: 2 videos to select
Snacking: 2 videos to select
Cooking: 2 videos to select