Vidsy + Crave
Heartbeat ❤️
During this campaign you supported 9 creators.
⚽️ The Goal
With this campaign we want to:
1) Drive awareness for Crave and engage with new potential CRAVE shoppers.
2) Drive Conversion: Re-target this audience with a trial driving message, pushing sampling in-store.
⭐️ The Creative Execution
We transform the original TVC into engaging content that lands the core claim messaging with maximum impact 💥 while keeping a clear, single focus on the main benefits: ‘High Protein, Lean & Healthy Body, Energy to Chase & Play’.
📱 Placement
We’ve outlined some best practices that we’ve incorporated into the content to make sure it doesn’t just look good but it’s also effective:
Recognizable - The Crave branding is featured prominently in each piece of content, while messaging and visuals are consistent with past portrayals of the brand identity.
Engaging narrative - The content is built to grab, and hold the attention of the viewer throughout the video.
Creative Variance - Each piece is unique meaning it's perfect for testing to understand what is engaging with consumers to influence future content.
The Content
When referencing videos please use the code (E.g. EBQ_9383)
Delivery & Next Steps:
All videos are 16:9
You can select 3 videos (1 x awareness + 2 x conversion)
Please note: When referencing videos please use the code (E.g. WKR_3971)