Vidsy + Crave
New Can Launch
The Goal
To support the launch and drive awareness of the new Crave cans through the use of impactful product imagery and clear consumer benefits.
The Direction
Within this brief we explored two creative routes to ensure variety within the content and messaging - utilising the core can visuals, complimentary images/footage and a mix of messaging:
CAN-TASTIC! - landing the product with a boom and communicating a number of core product benefits over a longer duration
YES, YOU CAN! - high-impact no-nonsense over a shorter duration
Considerations
Across all content we’ve made sure we tap into a number of best practices:
Brand - strong brand & product presence
Impact - landing a core message or proposition within the first 3secs
Consumable - easily digestible and engaging
Focussed - clear and concise messaging
The Content
You have 11 great videos to choose from 👇
Youtube: Please select 2 videos
FB/IG Stories: Please select 2 videos
FB/IG Feed: Please select 2 videos
Delivery & Next Steps:
You can choose videos:
2 x 16:9
2 x 9:16
2 x 4:5
Please note: When referencing videos please use the code (E.g. LSXR_0551)
Following selection, you have two rounds of feedback to capture any required changes, such as pacing, branding tweaks or copy edits. Please ensure this is consolidated feedback with internal stakeholders
Once we have sign-off on the assets we'll work on formatting for other placements