Vidsy + Corsodyl
Adress & Supress
🎯 Objective
AWARENESS & CONSIDERATION
This direction will frame Corsodyl as simple yet effective solution to a potentially serious oral issue; establishing brand awareness, product need states and condition awareness across sequential toolkits.
A comprehensive suite of assets will navigate our audience through the phases of Awareness & Consideration, before introducing a selection of interactive ‘Play’ assets which will suppress any underlying fear of treatment and prompt our audience to consider taking action.
🎨 Direction
Need State - A Before/After approach to increase awareness and create a visual link between product and benefit
Condition Awareness - A Problem/Solution approach targeting 3 audiences (Anxious Avoiders/Casual Ignorers/Serial Self-Improvers)
Domino Effect - An Instagram Poll & Carousel with an interactive and lighter approach
🤩 Content
Need State - IG Stories, FB Stories, Snap Ads - Select 5 videos from the 9 available.
Condition Awareness - IG Stories, FB Stories, Snap Ads - Select 3 videos from the 6 available.
The Domino Effect - IG Poll - Select 1 video from the 2 available
The Domino Effect - IG Carousel - Select 1 video from the 2 available
Delivery & Next Steps:
Select the videos you’d like to proceed with from the showreels above
Following selection, you have 3 rounds of feedback on your selected videos.
Provide feedback on the videos to Vidsy on 12/05/2021
Vidsy to action feedback and re-supply on 17/05/2021
*Final videos to be delivered on 28/05/2021
*any delays with feedback/approvals will affect our final delivery date & additional costs will occur