Ceska Sporitelna // Facebook MobileWorks

The goal of this campaign is to raise awareness of Ceska Sporitelna’s online banking product, George.

The primary KPI of this branding campaign is VTR with secondary success measured through an ad recall brand lift study.

Our target audience are:

Aged between 18 to 45 - skewing towards female
Family Orientated - Are in the market for trust-worthy and caring services
Tech Savvy - Early adopters and fans of in the latest and convenient technological advances
Social Media Enthusiasts - Speak the current language of current online trends and humorous memes.

For our concept routes, we looked to three key themes of the current George campaign:

TRUST - Ceska is a bank that has the customer’s best interest at heart. This was visually represented by emotional and humane interactions and expressions.
FUTURE - George positions Ceska as a bank of the future. This was visually represented by the product benefits and technology.
HUMOUR - Humour is an effective emotion for social. Using elements from the already hilarious TVC creative, we were able to translate this narrative into a more social language.

Targeting Instagram Stories, we wanted to make sure we tapped into platform and consideration best practices.

SPEED - All content delivers the message quickly and efficiently, perfect for on-the-go viewers.
SOUND OFF - All content can be understood with sound off, with extra delight brought with sound.
BRANDING - All content is consistent with the George branding to allow for instant recognition.

Please select your 3 favourite videos and 1 still image using the asset reference code (E.g. HPEF_XXXX)
Following selection, you have two rounds of feedback to capture any required changes, such as branding tweaks or copy edits.

Ceska Sporitelna