Vidsy + Broadway Across America
Your Shot
During this campaign you supported 6 creators.
✅ The Goal
This campaign is all about spreading the word that Hamilton is coming to a whole new slate of markets.
We’ve leveraged show branding, performer footage and premium motion graphics to paint a vivid picture: Hamilton is here, and now’s the time to make sure you get your tickets.
⭐️ The Creative
The content we’ve created is divvied into three creative buckets:
Introducing… 🎭 Here, we let the performers take center stage to dial up the excitement and place our audience in the theatre.
Shining Star 🌟 In these videos, we leverage elements from the brand to create one-of-a-kind assets that are uniquely Hamilton.
Sing It 🎶 Finally, we visualize the unmistakable soundtrack to grab our audience’s attention before bringing the messaging close to home.
Note: We’ve left the end cards mostly blank across all content, as discussed, to account for the variation of markets.
📱 The Placement
Targeting Facebook and Instagram, we made sure to tap each platform’s best practices and considerations.
Recognizable - The Hamilton logo is featured prominently in each piece of content, while messaging and visuals are consistent with past portrayals of the brand identity.
Focused - Each video is consumable, direct and easy to digest in any news feed or story feed.
Impactful - Each piece of content features prominent and powerful messaging to cut through the clutter and tell the Hamilton story.
The Content
When referencing content, please use the code (E.g. EBQ_9383)
Delivery & Next Steps:
All videos are 9:16 (and will also be formatted to 1:1 and 4:5)
Please select 3 videos and 1 still and provide your first round of feedback by EOD Thursday (May 21).
Please note: When referencing content please use code (E.g. WKR_3971)