Vidsy + Air Wick
Botanica
The Goal
The raise awareness and drive purchase intent of new Air Wick Botanica range by showcasing nature’s inspiration and responsibly sourced ingredients.
The Direction
Within this brief we explored a number of creative routes to ensure variety within the content and messaging - utilising a mix of TVC, stills, product and core messaging:
DISCOVER THE RANGE - introducing the range of Botanica products utilising beautiful TVC footage and product stills to visualise nature's inspiration on the fragrances
RANGE FOCUS - as above but with a less-is-more motion poster style approach
LIVING SPACE - putting the products in-situ in a living space
NATURE - relating the products to the ingredients of the fragrances and nature itself
Considerations
Focussing on Pinterest, we’ve made sure we tap into platform and creative best practices:
Brand - strong brand and product presence - nothing that doesn’t showcase Botanica
Context - relevancy through visuals and messaging bring the brand and product to life and give the audience context
Messaging - clear and concise in a quick and effective way
Impact - landing a core message quickly
The Content
You have 6 great videos & 8 stills to choose from 👇
Delivery & Next Steps:
You can choose:
2 x videos
4 x stills
Please note: When referencing videos please use the code (e.g.ZCDO_8871)
Following selection, you have two rounds of feedback to capture any required changes, such as pacing, branding tweaks or copy edits. Please ensure this is consolidated feedback with internal stakeholders