Vidsy + Biotherm
Aqua Flash Masks
During this campaign you supported 9 creators.
The Goal
Our goal is to create a bank of exciting content to support the launch of the Aqua Flash Masks from Biotherm on social.
We target an existing audience from the Aqua Super Concentrates campaign to encourage cross-selling and rebuy.
The Creative
Within this brief we explored three different creative executions to ensure variety within the content:
Single product - This creative execution is all about introducing the Aqua Flash mask in a short, snappy video to make an impact on social.
The Sequel - We show the Aqua Flash Mask and the Aqua Super concentrates to encourage brand/product recognition.
Multi product - We show the entire range of Aqua Masks to highlight how to solve the skin issue no matter the problem.
Placement
Targeting Facebook & IG In-feed & Stories, we wanted to make sure we tapped into platforms and consideration best practices.
Brand Identity - Each video is consistent with the Biotherm look & feel, including typography, styling and animations.
Direct & Impactful: Using fast paced & bold animations we deliver the key message in a quick yet effective way.
Short - Approximately 6 - 8 second long content to ensure the right information is delivered quickly in a busy social network.
The Content
You have 12 videos to choose from 👇
When referencing videos please use the code (E.g. EBQ_9383)
Delivery & Next Steps:
All videos are 9:16 for a stories placement.
You can select 5 videos
Following selection, you have 2 round of feedback on your selected videos.
Once amended we will proceed to format for 4:5, in-feed placement.
Please note: When referencing videos please use the code (E.g. WKR_3971)