Vidsy + Belsazar
Taste Natural
The Goal
To raise brand awareness of the Belsazar range of products by communicating their natural ingredients and showcasing the occasions for when they’re best enjoyed.
The Direction
Within this brief we explored two creative routes to ensure variety within the content and copy - utilising a mix of TVC, product stills and core messaging:
Taste nature 😋 - both long and short versions that showcase the origins of the product alongside the natural flavours.
Summer times ☀️ - shorter videos that focus on the occasions for when Belsazar is best enjoyed.
Considerations
Focussing on Pinterest, we’ve made sure we tap into platform and creative best practices:
Brand - strong brand and product presence - nothing that doesn’t showcase Belsazar
Context - relevancy through visuals and messaging bring the brand and product to life and give the audience context
Messaging - clear and concise in a quick and effective way
Impact - landing a core message quickly
The Content
You have 5 great videos & 7 stills to choose from 👇
Delivery & Next Steps:
You can choose:
2 x videos
4 x stills
Please note: When referencing videos please use the code (e.g.DHRW_XXXX)
Following selection, you have two rounds of feedback to capture any required changes, such as pacing, branding tweaks or copy edits. Please ensure this is consolidated feedback with internal stakeholders