Vidsy + Pepsi
Alvalle
The Goal
To raise awareness of what Alvalle Gazpacho is by communicating it’s natural ingredients and how to enjoy it.
The Direction
Within this brief we explored two creative routes to ensure variety within the content and copy - utilising a mix of TVC, product stills and core messaging:
GAZPACH-WOAH! - short and dynamic content delivering impactful messaging about Alvalle
GAZPACH-OH! - a longer more narrative-led approach delivering core Alvalle messaging
Considerations
Focussing on Pinterest, we’ve made sure we tap into platform and creative best practices:
Brand - strong brand and product presence - nothing that doesn’t showcase Alvalle
Context - relevancy through visuals and messaging bring the brand and product to life and give the audience context
Messaging - clear and concise in a quick and effective way
Impact - landing a core message quickly
The Content
You have 7 great videos & 8 stills to choose from 👇
Delivery & Next Steps:
You can choose:
2 x videos
4 x stills
Please note: When referencing videos please use the code (e.g.VUWE_9370)
Following selection, you have two rounds of feedback to capture any required changes, such as pacing, branding tweaks or copy edits. Please ensure this is consolidated feedback with internal stakeholders