Vidsy + Air Wick
Fragrance Transformation
During this campaign you supported 12 creators.
✅ The Objective
This campaign is all about establishing Air Wick Essential Mist as the best way to transform your mood.
We’ve leveraged video and still assets, stock footage and premium motion graphics to paint a vivid picture: Essential oils, powered by Air Wick Essential Mist, help you feel exactly the way you’d like — no matter what that means to you.
⭐️ The Creative
We’ve created content for two tracks: Brain In Bloom and June Sprint.
Our content for Brain In Bloom is powered with visuals from our longform assets, and is broken into two creative routes:
Product Demo: These videos showcase function, highlight shots that show the mist, and incorporate mood-enhancing messaging.
Self Care: Here, we lead with our brain-in-bloom shots, then bring in supporting visuals and messages that connect essential oils to the self-care journey.
Our content for the June Sprint highlights five distinct transformations:
Transform Your Space: A functional look at how Essential Mist transforms your physical surroundings.
Transform Your Mood: Focuses on the mood-boosting properties of essential oils.
Transform Your Day: Uses situational hooks and visual metaphor to frame the product’s benefits.
Transform Your Future: A functional depiction of Essential Mist’s long-lasting properties.
Transform You: Showcases how the product empowers the customer to embark on a transformational journey of self-care.
📱 The Placements
Targeting Facebook, we made sure to tap into the platform’s best practices and considerations.
Recognizable: The Air Wick logo and product shots are featured early and prominently in each piece of content, while messaging and visuals are consistent with past portrayals of the brand identity.
Focused: Each video is consumable, direct and easy to digest in the news feed.
Impactful: Each piece of content features powerful yet concise messaging to cut through the clutter and connect our visuals to actions.
The Content
When referencing content, please use the code (E.g. EBQ_9383)
Delivery & Next Steps:
All videos are formatted in 4:5.
Please select 6 Brain In Bloom videos and 4 June Sprint videos, and provide your first round of feedback, by COP tomorrow (1st July) in preparation for our Feedback Call on Thursday (2nd July at 2:30 p.m. BST).
Please note: When referencing content please use code (E.g. WKR_3971)