Vidsy + Brand

Title

 

During this campaign you supported 12 creators.

The Goal

This campaign is all about driving awareness of the Air Wick’s new Botanica range as well as the problem that it solves.

The Creative Ideas

Within this brief we explored three different creative executions to ensure variety within the content:

📣 Announcement - This creative execution is all about introducing the Botanica Range to the viewer and getting them hyped and excited about this launch.

🎁 Product Focus - With the product in front and centre, we bring to life the static assets and we explain to the audience how the product works in tandem with a key use case. 

🌎 Environment - With this bank of content we focus on the sustainability aspect of the product.

Placement

Targeting Facebook & IG In-feed and YouTube Trueview, we wanted to make sure we tapped into platforms and consideration best practices.

  • Brand Identity - Each video is consistent with the Botanica look & feel, including typography, styling and end card.

  • Consumable - Each video is easily digestible within the news feed.

  • Direct & Impactful: Using fast paced, bold messaging we deliver the key message in a quick yet effective way.

The Content

You have 21 videos to choose from 👇

When referencing videos please use the code (E.g. EBQ_9383)

Delivery & Next Steps:

  • All videos are 16:9 (15’’) and 1:1 (6’’)

  • You can select 3 x 16:9 videos and 3 x 1:1 videos (1 per messaging).

  • Please note: When referencing videos please use the code (E.g. WKR_3971)

If you have any questions about the content or issues accessing the videos please contact name@vidsy.co