Vidsy + Activision
War Energy
During this campaign you supported 7 creators.
✅ The Goal
This campaign is all about establishing Call of Duty: Mobile as the high-energy mobile game that packs all the energy typically associated with console and PC games.
We’ve leveraged influencer-generated gameplay footage and premium motion graphics to paint a vivid picture: Call of Duty: Mobile is the game that gets real gamers excited.
⭐️ The Creative
The content we’ve created is divvied into three creative buckets:
Top 3️⃣: We’ve curated our influencers’ most noteworthy moments into categorized listicles that are both instantly recognizable and endlessly addicting.
That Feeling When 😱: In these videos, our influencers’ reactions speak directly to the gamer who can immediately relate.
Don’t Blink 👀: This bucket offers a different approach, with more concise videos and outside-the-box visuals to land key messages.
📱 Placement
Targeting Facebook, Instagram and YouTube, we made sure to tap each platform’s best practices and considerations.
RECOGNIZABLE - The Call of Duty: Mobile logo is featured prominently in each piece of content, while messaging and visuals are consistent with past portrayals of the brand identity.
FOCUSED - Each video is consumable, direct and easy to digest in a news feed, story or YouTube bumper.
IMPACTFUL MESSAGING - Each piece of content features prominent and powerful messaging to cut through the clutter and tell the Call of Duty story.
The Content
When referencing content, please use the code (E.g. EBQ_9383)
Delivery & Next Steps:
All videos are 9:16 (and will also be formatted to 1:1 and 16:9)
Please select 5 videos and provide your first round of feedback by EOD Friday (May 15th) in preparation for our Feedback Call on Monday (May 18th) at 8 a.m. PT.
Please note: When referencing content please use code (E.g. WKR_3971)